Date: Sep-Oct 2024 | Brand: Equilibrio | Agency: Smarkethink

Not just a pet, but your royal highness.

This was our first campaign for Equilibrio Bulgaria, promoting their pet food brand through both digital and outdoor channels. The outdoor campaign was showcased in Sofia and Plovdiv. The concept focused on creating captivating visuals that conveyed the brand’s premium quality without directly highlighting product features. I utilized AI-generated images of cats and dogs styled as royalty, achieving hyper-realistic and visually striking pets that resonated with the key message.

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Key Visual 2 24.06.24 Smarkethink.png
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Key Visual 4 24.06.24 Smarkethink.png
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Google Banners
Google Banners
Visuals for Social Media

The outdoor campaign included a range of materials, such as a billboard for Plovdiv, multiple banners for Sofia's metro, and branding for a public transport bus. The digital component featured Google banners in two phases, alongside social media ads. I continue to create social media content for Equilibrio’s Facebook profile.

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